On the Other Side of the Barista Counter
The key to having a lot of people reading your articles is writing stuff that they would like to read about.
Since ArtistiQue Magazine’s target-audience is pretty much closing down to teenagers (and people with young spirits), I had to sit down and think about the most basic things youngsters like. And then I remembered this outstandingly long queue where dozens of people my age wait to get the daily dose of caffeine they need in order to survive high-school.
So, I decided to have a little chat with the lovely, friendly and absolutely awesome people at Five to Go Kogalniceanu, next to Gheorghe Lazar National College and let you, guys, find out what’s on the other side of the barista counter:
Me: I see you’ve had great success with this coffee shop so far. When is it the busiest?
5togo: Well, most of our customers come in two big waves, let’s say. That’s between 7 am and 9:30 am and then again around lunchtime, between 11 am and 2 pm. Basically, since we are located so close to a high-school, a great number of our clients are teenagers who study there, so our rush hours depend on the time when classes start at Gheorghe Lazar National College.
Me: How do you feel when you are “attacked” from all sides by impatient teenagers?
5togo: That’s the thing, you see. They are not impatient at all, on the contrary, they have learned that our coffee takes a bit of time to be properly prepared, since we need to make sure that we always customize it to fit every single client’s taste. That’s why I think the word “attack” doesn’t really work in our case, because we have a great relationship with our clients. We were pleasantly surprised with how relaxed and patient they always are.
Me: How is it like to interact with so many teenagers every day? They are all in different moods, perhaps one of them is taking a test later, or somebody’s plans just got canceled.
5togo: It’s amazing, honestly. We always try to put them in the best mood. We know they have to wake up early and that they are tired so we talk to them and we joke to send them our good vibes. Also, our music and the general friendly atmosphere, accompanied by a good cup of coffee is what makes them feel cozy and safe here. That’s our best asset, I think.
Me: With so many clients, do you manage to associate different customers with their usual orders?
5togo: Yes, of course. We know most of our customers, especially because once they come here for the first time, they tend to come back. And since we pay a lot of attention to them, yes, we have already learned their preferences: some like milk in their coffee and some don’t and even though we always ask whether or not they want us to add any special flavor to their drinks, we secretly already know what they are going to say.
Me: Finally, do you have a message for our readers and your customers?
5togo: We do, actually. I want them to know that we are team, both those wearing the barista apron and those on the other side of the counter. We help each other grow, we share beautiful mornings together and we want to thank all of you, amazing people, for making all of that happen!
There you have it. Maybe you’ve never put yourselves in the shoes of those who tirelessly and cheerfully fill your cups every day, but now you know what it’s like on the other side of the barista counter.
Foto: Monica Seiceanu